Scinta

For leaders navigating complexity, change and growth.

I work with boards, executive teams and founders at moments that matter: a strategy that has stopped working, a structure that cannot carry growth, a leadership team stuck in friction instead of alignment. Two decades leading, advising and transforming organisations across the charity, social enterprise and commercial sectors sit behind that, most recently as CEO of a grantmaking NGO.

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What I do

Three ways to work together

Strategic Advisory

For boards and executive teams

I work with boards and executive teams at moments that matter: a strategic reset, a governance review, a growth plan that needs a realistic route to delivery, or a leadership transition that needs careful handling. Work includes advising two charity partners through the strategic options that led to their merger, and rebuilding a grant-making trust's income model from single-source dependency to a diversified, resilient pipeline.

Exec Strategy Session

A 90-minute deep dive on one specific decision, with written actions afterwards.

Strategic Thinking Partner

A series of focused sessions for a CEO, executive team or board working through a significant strategic or organisational challenge. Fixed fee agreed upfront.

Project and retainer based work

Interim and fractional leadership, reviews, transformation, governance, organisational design, strategic reset, income & growth review, etc.

Strategic advisory work is priced according to the scope of each engagement.

Enquire about advisory→

Organisational AI

AI readiness and governance

Your organisation is experimenting with AI, but nobody is quite sure whether the strategy, systems, skills and governance are ready for it. Your Organisational AI Readiness and Governance Assessment: helping organisations understand where AI can improve effectiveness, where the foundations need fixing first, and how to move forward responsibly. The output is a clear, prioritised action plan and roadmap.

Assessment→priorities→action plan→governance roadmap
"As a charity working across tech and media, our engagement with AI was already embedded but without a clear strategy. We recognised that we needed to put some governance in place around it. The AI Readiness Review which Alex designed was easy to engage with and enormously revealing. Alex designed an assessment that was tailored to us and gave us a much clearer picture of where we really are with AI, as well as some wider organisational opportunities we hadn't fully recognised. The report was comprehensive but also very practical, giving us clear priorities and actions we could start taking immediately. Alex created the space for people across the organisation to be candid about their experiences and concerns and translated those insights into something useful for both the leadership team and board. It feels vital that organisations like ours increase their awareness around AI and get clear guidance and strategy in place. I'd recommend the review to any organisation wanting to understand where they really are with AI and how to move forward effectively."Rachel Nelken, CEO, Raw Material Music and Media
Enquire about the assessment→

Coaching & Mentoring

For individual CEOs and executives

I hold qualifications in Transformational Coaching (University of Edinburgh) and in Personal, Corporate and Executive Coaching (The Coaching Academy), and have coached and mentored leaders on business and personal challenges for many years alongside my strategic work. This is coaching grounded in the realities of running an organisation, delivered by someone who has actually run, transformed and grown one.

1:1 Executive Coaching & MentoringWorking on specific goals and challenges, helping you gain clarity. Focused and solution-oriented. A 30-minute discovery session, followed by 4 x 1hr coaching and mentoring sessions over six to eight weeks.from £2,000
Exec RoomWinter cohort now formingRegister your interest →A small cohort of senior leaders from different organisations, creating space to work through change and challenges together. Includes a 1:1 session with me, four facilitated cohort sessions over eight weeks, shared challenge and accountability, and practical resources to support the work between sessions.£1,200–1,500 pp
CEO RoomComing soon. 
Enquire about coaching→
When Scinta can help
  • Your strategy no longer matches the organisation you've become.
  • Growth has exposed weaknesses in structure or leadership.
  • The board and executive team need to make a difficult decision.
  • You're trying to work out what AI should actually mean for your organisation.
  • You're leading through change and need an experienced thinking partner.
About
Alex Ritchie

Alex Ritchie

I've spent my career helping organisations work out what comes next, then helping make it happen.

I built and led my own strategic advisory consultancy for ten years, working with non-profit, government and corporate clients. That took me into board and governance work, and eventually into six years as CEO of GlobalGiving UK.

I'm now co-chair of a Brixton-based music and arts charity and have held board and advisory roles across purpose-led and commercial organisations. I've also coached and mentored leaders for many years, having trained in Personal, Corporate and Executive Coaching with The Coaching Academy and received a qualification in Transformational Coaching from the University of Edinburgh. I'm a published author with HarperCollins.

More recently, leading an Organisational AI Readiness and Governance Assessment convinced me this needed to become an offer in its own right. Organisations are experimenting with AI faster than their governance can keep up. Scinta brings strategy, organisational AI readiness and coaching together for leaders navigating change.

Outside work, I've coached and mentored young people around careers, employability and entrepreneurship, from school through to graduates entering the workplace. You'll also often find me exploring the parks and woodland of South London with Bess, my very entertaining Parson Russell Terrier.

  • Six years as CEO, GlobalGiving UK
  • Founder, The ARC Agency & Venn Street
  • Charity co-chair, with wider board and advisory experience
  • Executive and transformational coach
  • Currently completing a Level 5 Diploma in Nutrition & Health Coaching, Well College Global
  • Published author, HarperCollins
Track record

Selected experience

Founder, communications and strategic advisory consultancy

Built and led the business over ten years for non-profit, government and corporate clients, including the national strategy for Global Entrepreneurship Week UK, which grew public reach from 220,000 to 370,000 people.

GlobalGiving UK

Chief executive for six years, delivering threefold income growth through market expansion, new partnerships and income diversification.

Foyer Federation and Changemakers

Advised both organisations on their future commercial models and strategic options, work that directly led to a merger between them.

A grant-making trust

Strategic review at a point of critical financial transition, diversifying income streams and repositioning the organisation within its sector.

Small charity working across tech and media

Delivered a full Organisational AI Readiness and Governance Assessment, followed by a commissioned AI Governance Framework engagement.

Get in touch

Let's talk

If you're working through a strategic, organisational or leadership challenge, tell me what's going on. An initial conversation costs nothing.

Book a conversationEmail Alex

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